Although many business owners realize the importance of maintaining their online presence and start out with good intentions, they may not be seeing the results they had hoped for.
This could be due to a few factors:
- Lack of knowledge about how people will find them on the internet
- Do they know what is search engine optimization (SEO)?
- Do they realize that they need to link to their site from other sites and directories?
- Lack of persistence in maintaining their on-line presence
- Do they know that they may be losing customers through lack of maintenance? I know that if I go to a site that has outdated information or is obviously just slapped up there without any thought it makes me question the credibility of the company or product.
- Lack of perceived value
- Do they realize that if their website is handled correctly they could significantly increase their traffic and potential customer base?
Some entrepreneurs may think that all they need to do is put up a website and no further thought to their website is needed other than the occasional maintenance, if that. They may have paid hundreds of dollars for web design and hosting, but when they don’t see any results they may decide to resort to other traditional methods of face-to-face customer contact.
How often have you come across websites that are well-designed but with out-dated information about last year’s Christmas party still up? Or their last newsletter was from the spring of this year? And yet, how much more effective would their website be if they would only ensure that it continued to provide valuable and timely information to their customers.
I just did a quick-skim through of the book “Content Marketing for Dummies” by Susan Gunelius and there was a wealth of information in there that this new blogger and website owner was completely unaware of and that I plan to use in the near future to improve traffic to my website and blogs. To get some tips on Content Marketing go to the www.dummies.com website.
And there were several other “no-no’s” that I learned about in order to avoid coming across as a spammer. For example, did you know that when commenting on someone else’s blog you should avoid saying such things as, “Great blog. Keep up the good work,” because this could appear to be spam and could end up being flagged as spam and deleted?
It is important to build a community with like-minded fellow bloggers and it is important to ensure that when you make a comment that it adds value to the blog and isn’t just a simple “I like what you just wrote.” I know this can be challenging. There are so many brilliant bloggers out there, it isn’t easy to know what to say in return. But, I’m sure with practice and some thought the commenter can come up with something equally brilliant.
Some of the other things I learned through reading this book are:
- The importance of utilizing Twitter shouldn’t be underestimated when endeavoring to create traffic to your brands.
- It is important to create links and interlink between various brands to increase traffic.
- Management of content marketing through Twitter, Facebook, blogs, websites, etc. requires regular concerted effort; It needs to be maintained on a regular basis, daily, or at least several times a week.
- It takes approximately a year to build up traffic to a blog so it is important to persist even if results appear to be dismal at first.
There is so much valuable information in this book that I’ve only mentioned a handful of tips that I personally gleaned from reading it.
I highly recommend this book as a resource that should be in everyone’s bookshelf who needs advice on how to manage their content marketing. And it isn’t just “for dummies.” I’m sure even seasoned on-line gurus could undoubtedly benefit from this resource. I took it out of the local library but I’ve already been looking around to purchase it for myself.