Category Archives: Edmonton

Cut Out to Run Her Own Business

January-022Previously, in my blog post entitled, “Networking Works“, I talked about taking advantage of opportunities that present themselves to promote your business, using myself as the example. In a conversation with my hairdresser Serena, I talked about my blog and wanting to do interviews with local small businesses. Serena kindly offered to meet with me and discuss her business.

Yesterday, I met with Serena and we talked about her business. Serena runs a hair salon called “Hair by Serena” out of her home in Edmonton.

The main things Serena has going for her business  (in my estimation) are:

  • She is a pleasure to be a round as she is always bubby and upbeat
  • She listens to her clients and gives suggestions
  • Her rates are reasonable
  • She is good at what she does

These are all key factors that can help determine the success or failure of a business. Value and Quality for money. Someone who actually listens to their clients and their needs, and knows what she is doing.

When meeting with Serena I was able to ask her the following questions:

Why did you start your own business?

I started my own business because the salon where I was working suddenly closed down and I realized this was my chance to do it. I always wanted to start my own business because I wanted the freedom.

How long have you been in business?

Over the past 10 years, I have always worked on the side trying to make extra money but I have been full time on my own for a year now.

What is one tip you would be willing to share with other small business owners?

Don’t be afraid to fail. I think that was why it took me ten years to do it.

What are some of your challenges you face as a small business owner?

One of the challenges I face is having to do everything myself. I cannot afford to hire anyone to help nor do I have the funds to expand my business.

Sometimes circumstances force us into taking that giant leap into the business world and overcoming our fears of failure. Although it is challenging, Serena loves the freedom of being able to set her own hours.

One of the reasons I started this blog was to be able to help people like Serena succeed. She mentioned she had read my blog on “Should You Be a Sole Proprietor or Incorporate Your Business?” and that she had found some interesting information in the article that she hadn’t considered before. Mission accomplished.

We had such a great time yesterday talking about her business and brainstorming ideas on how to increase her customer base. Some of these ideas I will share in an upcoming blog.

Until the next time,

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Free Business Resources through BDC (Business Development Bank of Canada)

English: The BDC (Business Development Bank of...

English: The BDC (Business Development Bank of Canada) building Edmonton, Alberta, Canada. (Photo credit: Wikipedia)

The Business Development Bank of Canada at www.bdc.ca has some excellent free resources on their website.

Find out up to date information on the current economies in Canada and the U.S. by subscribing to their free monthly economic letter (or you can go to their site and read them online without subscribing if you prefer).

As well,  if you are a small business owner, take some time to read through their “In Business” newsletters. You are bound to find something useful that can help you be successful in your business. And it’s free.

Their December 2012 Economic Letter provides an overview of both the Canadian and U. S. economies and where they are believed to be heading based on statistics.

For example, did you know:

  • The share of Canadian GDP claimed by exports fell from 44%
    in 2000 to 34% in 2011.

If you are wondering what is GDP which stands for Gross Domestic Product, Investopedia has an excellent definition and explains why it is a primary indicator of a country’s economy.

Some of the recent articles in their “In Business” newsletter are:

Presenting Your Business in 60 Seconds

10 tips for Attracting Customers with Great Online Content

8 tips for Avoiding Customer Service Disasters (In my estimation, this is a key one today, where good customer service is often lacking in many businesses.) Maybe it’s just my own opinion, but it seems that many young people entering the workforce don’t seem to know how to provide good customer service. How many times have you had to deal with a young person behind the counter who seems to be completely disinterested in you as a customer, unhelpful and disengaged? If you ask them a question, they seem to feel that you are being a nuisance, completely forgetting that the reason for their job is to be of assistance to you. A couple of the tips in this article that stood out were:

    1. Be sure your employees are well-versed in the basics including how to speak politely to customers and maintain their composure when dealing with complaints. Don’t assume good manners are common sense. Take the time to review etiquette with your team, starting with the need to say please and thank you during customer interactions.
    2. Create a list of offending phrases that employees should avoid at all costs. For example, “There’s nothing I can do,” and “It’s not my fault.” Give them more positive alternatives such as “I will do my best to get to the bottom of this,” or “I understand your frustration. I’m not able to help you, but I will speak to somebody who can.”

I have signed up for the BDC monthly newsletter “In Business” and received a free e-book on “Social Media: A Guide for Entrepreneurs”.

So take some time and read through some of their articles and check out their website.